[Blue Heaven] plz give me ideas

Total Marks	30
Starting Date	Friday, January 04, 2013
Closing Date	Monday, January 07, 2013
Status	Open
Question/Description	Topic:                                                    Sales Promotion   Learning objectives: To make the student understand the importance of promotional mix elements and under which situations various elements of promotional mix are selected. Learning outcomes: It will enable the student to have an idea of various objectives and reasons of using promotional mix elements. The Case: Kurtz is a famous FMCGs (Fast moving consumer goods) company providing a wide array of home care products like detergents, dish washing soaps, floor cleaning liquids, kitchen cleaning products and toilet cleaners. They believe that their products are more than simple hygiene; it provides comfort, ease of use and care because clean homes and clothes lead to better health and safety. Keeping intact with their philosophy of providing better cleanliness and care, they offered a new formula fabric conditioner - a unique gel that makes the clothes soft and kills the germs. This conditioner makes your loved ones feel cared for and safe. They have planned and allocated heavy promotional budget for their product being a new idea to the market. They have unanimously decided that huge promotional work needs to be done not only to create awareness but also acceptability for their novel product. Their marketing team is facing a dilemma of selecting between the two important and commonly used elements of promotional mix; advertising and sale promotion. Half team members (say Group A) present the idea of allocating major portion of the promotional budget to advertising (be it print or electronic) and limiting the spending on sales promotion. The remaining half (say Group B) advocates that heavy spending must be done on sales promotion to create quick awareness and meet sales targets along with advertising the product a little since the product is new and unique. Requirement: Considering the whole situation, if you have to solve their selection problem which one of the two groups will you support? Give three logical reasons for your selection.

--
To post to this group, send email to blue_heaven@googlegroups.com
To unsubscribe from this group, send email to
blue_heaven+unsubscribe@googlegroups.com
For more options, visit this group at
http://groups.google.com/group/blue_heaven?hl=en_US?hl=en
 
---
You received this message because you are subscribed to the Google Groups "Blue Heaven" group.
To post to this group, send email to blue_heaven@googlegroups.com.